Manulife Launches “MOVE for GOOD” Challenge to Bring Traditional Dishes and Festive Cheer to the Needy during Chinese New Year

Hong Kong – As Hong Kong readies to celebrate the Chinese New Year later this week, Manulife is inviting ManulifeMOVE members to “MOVE for GOOD” and contribute to a charitable cause that will help feed more needy people and bring some festive cheer during the holiday season.

Manulife has partnered with social enterprise Gingko House for the “MOVE for GOOD” Challenge (the “Challenge”), which comprises two phases of activities over two four-day periods during this Chinese New Year. The objective is to encourage MOVE members to stay active during these festive periods, and to help provide meals to those in need through their participation in the Challenge.

With MOVE members collectively hitting 180 million steps in each phase, Manulife pledges to donate 1,100 meals to under-resourced elders and homeless people via Gingko House. Together, the two phases will add up to 2,200 free traditional dishes to be given out to the needy during the Chinese New Year.

“This is the first time we have engaged ManulifeMOVE members in a charity move, and we’re excited to see them getting active together to support this great cause,” said Isabella Lau, Chief Customer Officer at Manulife Hong Kong. “Chinese New Year is a time to wish each other health and prosperity. It’s been a year now since the outbreak of COVID-19 in Hong Kong, and many of us miss the days when we could volunteer and do something together to help others. So, we want to get people moving for a good reason: turning their steps and sweat into ‘tangible’ festive blessings to people in need.”

Once the step goals are met, the meals – auspiciously dubbed “Lucky Poon Choi for One” and “Longevity Veggie Meals” – will be distributed on February 18 (renri, or "Everyone's Birthday", which falls on the 7^th day of the lunar calendar) and February 26 (Lantern Festival Day) at Gingko House’s five outlets in Yau Ma Tei, Cheung Sha Wan, Taikoo, Yau Tong and Sheung Wan.

“MOVE for GOOD” Overview

Manulife Hong Kong is also calling on its people – including employees and agency force – to get involved in this cause by buying “Manulife Healthy Boxed Meals with Soup” from Gingko House. For every single meal they donate, Manulife will make a matching donation¹ to the charity cause.

The partnering organization, Gingko House, is a social enterprise creating jobs for elderly Hongkongers as part of its mission to deliver social benefits. The organization has provided free “Lucky Rice” boxed meals to the disadvantaged for years. With the COVID-19 outbreaks causing economic difficulties for many, the number of registered people picking up boxed meals from Gingko House rose to around 1,000 a day by the end of last year.

The “MOVE for GOOD” Challenge is the latest program developed for MOVE members, and the first to combine physical fitness with charitable giving. First launched in 2015, ManulifeMOVE rewards customers in Hong Kong with premium discounts for being active and achieving set goals. MOVE members can get discounts on eligible policies for meeting daily average step goals: 5,000 steps per day to receive a 5% premium discount; 7,000 steps per day to receive a 7% discount; and a 10% premium discount for MOVE members who average a minimum of 10,000 steps per day.

For more information, please visit https://www.manulife.com.hk/en/individual.html.